What makes us different?

We didn't want to be 'just another' tooth whitening product. We recognised that there was a definite need for dental whitening products that simultaneously had a positive effect on oral hygiene.

Here, in the colourful and vibrant city of Brighton, everyone is always smiling. We wanted to incorporate this into our core message; to give people the confidence to smile - because everyone deserves to feel comfortable within themselves, even if it's simply starting out with a healthy smile.

Our teeth and gums can be very delicate and need a lot of care to maintain effectively, this is why we created our charcoal formula to be 100% vegan, natural and gentle on your teeth, no nasty chemicals, no peroxide, just the good stuff.

So what's in it?

Bella Brighton consists of four core ingredients.



Coenzyme Q10 is a natural antioxidant synthesised by the body and can be found in many foods. It has been renowned by dentists worldwide as a fantastic natural anti-inflammatory & anti-oxidant which makes it ideal for reducing the risk of gum disease and infections as well as helping maintain the overall cleanliness of the teeth and gums.

MSM is an organic form of sulphur commonly found in numerous food and drinks which has been shown to have extraordinary

anti-inflammatory and pain relieving benefits. MSM also possesses effective detoxifying properties which help remove toxins from the gums and teeth.





Activated charcoal helps whiten teeth by adsorbing plaque and microscopic bacteria that stain teeth, whilst promoting good oral health by changing the pH balance in the mouth, helping prevent cavities, bad breath and gum disease.

 Hyaluronic Acid is a naturally occurring carbohydrate molecule and has been clinically trialled and proven to possess anti-bacterial qualities which help remove plaque and germs from the gums and teeth, with added healing properties as well as building up a protective barrier against toxins & bacteria.

is it easy to use?

The answer is yes! To use Bella Brighton, simply take a pinch of powder and place it in the palm of your hand, dip a wet toothbrush in the powder and then brush for two minutes before rinsing thoroughly. Alternatively you can also use with your everyday toothpaste if desired! Easy peasy!

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© 2018 by Bella Brighton